📄️ Profit Optimization Theory
For standard ACoS optimization strategies see Intermediate > ACoS Optimization.
📄️ Auction System Theory
Precious little is known about the technical details of the auction system. In this section we will attempt to guess at some of these details.
📄️ Statistical Significance
- How to determine if you have a statistically significant sample size (clicks/impressions) to make a determination on a targets effectiveness.
📄️ Keyword Infighting Theory
Just to be clear, much of this is postulation. Amazon does not publish the details of their auction system. This is our best guess based on our experience and research.
📄️ Naming Conventions
The maximum character length for a campaign name is 128 characters for sellers and 116 characters for vendors. The maximum character length for an ad group name is 255 characters.