Beginner

📄️ Big Picture

Let's take a moment at the beginning to look at the big picture. This course is about Amazon Advertising, but that is only a part of what will determine your success in selling your product.

📄️ The Auction System

A basic introduction to the Amazon Advertising auction system.

📄️ Ad Types

There are three main types of ads available with Amazon Advertising. Let's explore the differences.

While there are some differences in how ads are structured between the three ad types, there are some basic rules that apply everywhere. Let's review these universal rules and then we can get into the specifics of each ad type.

🗃️ Targets

6 items

📄️ Negative Targets

Overview

📄️ Target Matches

A target match is the item that was matched with a target, either a keyword or a product (ASIN).