📄️ Short vs Long Term Profit
Depending on your situation, you may want to focus on short or long term profit.
📄️ Starting Bids
What is a good starting bid for a new target with no data?
📄️ Handling Product Variations
The question of how to handle product variations is common. In short, the most popular variation is the one that should be advertised.
📄️ Campaign Strategies
In this section we will cover the various campaign strategies which are used by professional sellers as well as advertising agencies.
📄️ ACoS Optimization
While optimization is an expansive topic, we will attempt to distill here the basic strategies that will help you get the most out of your Amazon PPC campaigns.
📄️ Portfolio Organization
Let's review a few of the common ways to organize Portfolios. There is no correct way, it just depends on your preferences.
📄️ Expansion Strategies
Expansion strategies are ways to grow sales without launching new products.