Auto Targets
Availability
Auto targeting is available for the following ad types:
| Ad Type | Auto Targeting |
|---|---|
| Sponsored Products | ✔ |
| Sponsored Brands | ❌ |
| Sponsored Display | ❌ |
Under the Hood
So what actually happens when you apply auto targeting to an ad group? Amazon will create four types of targets for you:
- Keyword Targets (Broad Match)
- Keyword Targets (Loose Match)
- Product Targets (Complimentary Products)
- Product Targets (Substitute Products)
And the only real control you have at that point is to adjust the bid for each of those four categories, or disable them.
It is possible to effectively create auto keywords and auto products ad groups by dissabling the other two types of targets in each ad group.
Usefulness of Auto Targeting
While it is not recommended to use auto targeting as your sole targeting method, it can be a useful tool to help you discover new keywords and products to target.
By reviewing reports you can find new keywords and products to add to your manual targeting campaigns, further increasing their effectiveness.
Keep the bids on your auto targeting categories lower than the bids on your manual targets. This will ensure that your auto targets don't outbid your hand selected manual targets.