📄️ What Is A Target?
Targets are how we match our ads to the right Amazon shoppers. Consider that there are millions of Amazon shoppers, and each of them has their own unique interests and behaviors. The vast majority of them will have no interest in your products.
📄️ Keyword Targets
Keyword targeting allows you to target specific keywords that you want your ads to show for. For example if we were selling wireless headphones we could use keywords like "bluetooth headphones" or "iphone headphones".
📄️ Product Targets
Product targeting allows you to target specific products (ASIN's), or product categories.
📄️ Auto Targets
Availability
📄️ Audience Targets
Audience targets are groups of users, which are defined by Amazon, that can be targeted with ads. There are three main types of audience targets:
📄️ Contextual Targets
Contextual targets are very similar to product targets, in the sense that you target product categories and individual products.