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Big Picture

Let's take a moment at the beginning to look at the big picture. This course is about Amazon Advertising, but that is only a part of what will determine your success in selling your product.

Here are a few of the other factors that will determine your success:

It is completely possible to do everything correctly with Amazon Advertising and still fail. The best PPC campaign in the world will have minimal effect on a product with bad pictures, bad description, no reviews (or bad reviews!) etc.

This course will teach you the key strategies you need to maximize the benefit of Amazon Advertising, but you must get your house in order and make sure that you are covering the basics outside of Amazon PPC.


Failure is an option! Adopt a multi-pronged approach and make sure you cover the basics.