Skip to main content

Contextual Targets

Contextual targets are very similar to product targets, in the sense that you target product categories and individual products. Your add will then be shown to people who are currently visiting those products and categories.

info

Practically speaking, the only real difference between Product Targets and Contextual Targets is that individually targeted products within Contextual Targets do not have Match Type options like Same As and Expanded From.

Availability​

Contextual targeting is available for the following ad types:

Ad TypeContextual Targeting
Sponsored Products❌
Sponsored Brands❌
Sponsored Display✔

Example​

Here we have chosen to show our ads only to users who are currently on the product page for the Beats Solo3 wireless headphone.

contextual targeting